Ways to work together

Strategic Marketing Partnerships

Ready to transform your market position with a strategic partnership tailored to your growth objectives? We understand the variety of challenges AgTech and BioTech executives face: misaligned marketing efforts, unclear ROI, and the constant pressure to stay ahead of the competition to meet revenue goals.

We believe in being fully collaborative with our clients. That means we’re going to be shoulder to shoulder with you and your team. The services we outline below are by no means exhaustive, but they give you a good idea of what it takes to be successful.

Most client partnerships range from $4,500 to $9,500+ per month, with enterprise solutions scaled to specific needs and complexity.

The problems we help solve

Marketing should not operate at the edge of the business.

Strategic Alignment

Disconnect between marketing activities and business objectives
Lack of clear ROI measurement
Inconsistent brand messaging across channels

Team Performance

Marketing team operating in silos
Unclear priorities and resource allocation
Gaps in crucial marketing capabilities

Market Position

Difficulty differentiating in a crowded market
Slow response to market changes
Missed opportunities for thought leadership

Execution

Poor vendor management and coordination
Inefficient marketing technology stack
Inconsistent campaign performance

Communication

Lack of meaningful metrics for board reporting
Difficulty articulating marketing’s value to stakeholders
Ineffective internal communication processes

Partnership models

Choose the depth of strategic support your growth requires.

Core Engagement

Your blueprint for market growth and leadership.

For organizations ready to revolutionize their market presence with our most comprehensive strategic support. This deep and comprehensive partnership will be completely customized to your company and specific needs, but this typically includes:

Dedicated strategic marketing officer (a.k.a. Fractional CMO) (10 hours/week)
Deep dive into marketing strategy development
Weekly leadership team integration
Advanced analytics and reporting
Marketing budget optimization
Team structure recommendations
Recruitment support for key roles
Vendor audits and management
Marketing automation strategy
Crisis management protocols
Board presentation support
Competitive intelligence briefings
Marketing tech stack optimization
Brand evolution guidance
Comprehensive AI integration strategy
AI workflow optimization
Regular AI capability advancement
AI-powered analytics and reporting
Team training on AI tools and processes

Most clients in this tier invest at least $9,500/month in our services and requires a 3-month minimum commitment

Begin Your Transformation

Accelerator

Amplify your marketing impact to build on existing momentum.

Ideal for companies with existing marketing teams needing strategic oversight and optimization. Again, this is a customized approach, but typically will include:

Strategic CMO-level guidance
Quarterly strategy refinement
Monthly performance reviews
Marketing team coaching
Campaign effectiveness analysis
Marketing technology optimization
Brand messaging alignment
Content strategy development
Vendor performance optimization
Crisis communication planning
AI strategy development
Quarterly AI capability reviews
AI tool selection guidance
Implementation support for AI solutions
Marketing automation optimization

Most clients in this tier invest at least $4,500/month in our services and requires a 3-month minimum commitment.

Begin Your Transformation

Sprint

Chart your course to success with a quick and nimble approach.

Perfect when your company just needs a burst of clarity and direction in their marketing strategy, then takes over from us (or not in some cases). This is a great way to test the waters with an executive-tier marketing strategy and can include:

4-hour intensive strategy workshop
Market positioning analysis
Competitive landscape review
6-month tactical roadmap
Marketing stack evaluation
Talent gap analysis
Priority initiative identification
Quick-win opportunities assessment
Executive presentation with recommendations
AI readiness assessment
Technology integration recommendations
Quick-win AI opportunities identified

This is a one-and-done package, though clients often stay with us and move into other tiers. Investment: $7,500

Begin Your Transformation

Strategic On-Demand Support

Flexible expertise when you need it.

Perfect for targeted projects, deadline-driven initiatives, or strategic guidance on specific challenges. This is your ala-carte solution, where you bring us in when you need for collaboration and guidance with challenges such as:

Strategic consulting at your convenience
Project-based marketing strategy
Campaign development support
Crisis management assistance
AI implementation guidance
Marketing tech stack consultation

Investment: $225/hour with a 20-hour minimum engagement required.

Let's Collaborate

A focused path to industry influence

This is not PR. It is a system built around your expertise.

The Thought Leadership System gives biotech executives and scientists a smarter path to industry recognition. We build a personalized AI engine alongside you, configure the content strategy around your voice and audience, and leave you with a repeatable workflow you can run in minutes a day.

See how the system works

Why Tipton Franklin

Industry ExpertiseDeep understanding of AgTech and BioTech landscapes
Strategic FocusEvery tactic aligned with your business objectives
Measurable ResultsClear KPIs and regular performance reviews
Scalable SolutionsFlexible partnerships that grow with your needs
Innovation LeadershipStay ahead of market trends and opportunities