Strategic Marketing Partnerships
Ready to transform your market position with a strategic partnership tailored to your growth objectives? We understand the variety of challenges AgTech and BioTech executives face: misaligned marketing efforts, unclear ROI, and the constant pressure to stay ahead of the competition to meet revenue goals.
We believe in being fully collaborative with our clients. That means we’re going to be shoulder to shoulder with you and your team. The services we outline below are by no means exhaustive, but they give you a good idea of what it takes to be successful.
Most client partnerships range from $4,500 to $9,500+ per month, with enterprise solutions scaled to specific needs and complexity.
Available Services
Pain Points We Help Business Leaders Solve
Strategic Alignment
Team Performance
Market Position
Execution
Communication
- Disconnect between marketing activities and business objectives
- Lack of clear ROI measurement
- Inconsistent brand messaging across channels
- Marketing team operating in silos
- Unclear priorities and resource allocation
- Gaps in crucial marketing capabilities
- Difficulty differentiating in a crowded market
- Slow response to market changes
- Missed opportunities for thought leadership
- Poor vendor management and coordination
- Inefficient marketing technology stack
- Inconsistent campaign performance
- Lack of meaningful metrics for board reporting
- Difficulty articulating marketing’s value to stakeholders
- Ineffective internal communication processes
Core Engagement
Your blueprint for market growth and leadership.
For organizations ready to revolutionize their market presence with our most comprehensive strategic support. This deep and comprehensive partnership will be completely customized to your company and specific needs, but this typically includes:
- Dedicated strategic marketing officer (a.k.a. Fractional CMO) (10 hours/week)
- Deep dive into marketing strategy development
- Weekly leadership team integration
- Advanced analytics and reporting
- Marketing budget optimization
- Team structure recommendations
- Recruitment support for key roles
- Vendor audits and management
- Marketing automation strategy
- Crisis management protocols
- Board presentation support
- Competitive intelligence briefings
- Marketing tech stack optimization
- Brand evolution guidance
- Comprehensive AI integration strategy
- AI workflow optimization
- Regular AI capability advancement
- AI-powered analytics and reporting
- Team training on AI tools and processes
Most clients in this tier invest at least $9,500/month in our services and requires a 3-month minimum commitment
Accelerator
Amplify your marketing impact to build on existing momentum.
Ideal for companies with existing marketing teams needing strategic oversight and optimization. Again, this is a customized approach, but typically will include:
- Strategic CMO-level guidance
- Quarterly strategy refinement
- Monthly performance reviews
- Marketing team coaching
- Campaign effectiveness analysis
- Marketing technology optimization
- Brand messaging alignment
- Content strategy development
- Vendor performance optimization
- Crisis communication planning
- AI strategy development
- Quarterly AI capability reviews
- AI tool selection guidance
- Implementation support for AI solutions
- Marketing automation optimization
Most clients in this tier invest at least $4,500/month in our services and requires a 3-month minimum commitment.
Sprint
Chart your course to success with a quick and nimble approach.
Perfect when your company just needs a burst of clarity and direction in their marketing strategy, then takes over from us (or not in some cases). This is a great way to test the waters with an executive-tier marketing strategy and can include:
- 4-hour intensive strategy workshop
- Market positioning analysis
- Competitive landscape review
- 6-month tactical roadmap
- Marketing stack evaluation
- Talent gap analysis
- Priority initiative identification
- Quick-win opportunities assessment
- Executive presentation with recommendations
- AI readiness assessment
- Technology integration recommendations
- Quick-win AI opportunities identified
This is a one-and-done package, though clients often stay with us and move into other tiers. Investment: $7,500
Strategic On-Demand Support
Flexible expertise when you need it.
Perfect for targeted projects, deadline-driven initiatives, or strategic guidance on specific challenges. This is your ala-carte solution, where you bring us in when you need for collaboration and guidance with challenges such as:
- Strategic consulting at your convenience
- Project-based marketing strategy
- Campaign development support
- Crisis management assistance
- AI implementation guidance
- Marketing tech stack consultation
Investment: $225/hour with a 20-hour minimum engagement required.
Why Partner With Tipton Franklin?
- Industry Expertise: Deep understanding of AgTech and BioTech landscapes
- Strategic Focus: Every tactic aligned with your business objectives
- Measurable Results: Clear KPIs and regular performance reviews
- Scalable Solutions: Flexible partnerships that grow with your needs
- Innovation Leadership: Stay ahead of market trends and opportunities