Posts - Tipton Franklin Marketing Strategies

Email Marketing Myths: What Still Works in 2025?

Post author:Travis Franklin
Post category:Email Marketing

Every year, a new headline declares the death of email marketing. Yet, every year, email remains one of the most resilient and effective tools in a marketer’s arsenal. If you’ve ever wondered whether the old advice about email still applies, or if you’re tempted to believe the latest myth circulating on LinkedIn, you’re not alone. Let’s cut through the noise. Here’s a closer look at the email marketing myths that stubbornly persist and what actually…

Marketing Strategy for 2025: Stand Out or Fade Away

Post author:Travis Franklin
Post category:Marketing Strategy

As 2025 approaches, we've been deep in strategic planning sessions, reflecting on what it takes to succeed in today’s crowded marketplace. One key takeaway? Being remarkable isn't optional anymore. Seth Godin’s Purple Cow offers a timeless reminder: If your product or service doesn’t stand out like a purple cow in a field of brown ones, you’ll blend into the noise. Here’s how we're applying these lessons to next year’s marketing strategies: 1️⃣ Create for Impact:…

Three Critical Marketing Tips for Your Company

Post author:Travis Franklin
Post category:Marketing Strategy

We’d like to say that we’re perfect, but over the years, we’ve collectively spent millions running campaigns that missed the mark in some way or another. Any company that tells you they've never missed is full of it. So let's talk about something we've learned: focus on three essential marketing strategies—clarity, data, and timing—and you'll find you're ahead of 90% of your competitors. With the right clarity, timing, and targeting, we see our clients’ conversions…