We’d like to say that we’re perfect, but over the years, we’ve collectively spent millions running campaigns that missed the mark in some way or another. Any company that tells you they’ve never missed is full of it. So let’s talk about something we’ve learned: focus on three essential marketing strategies—clarity, data, and timing—and you’ll find you’re ahead of 90% of your competitors.

With the right clarity, timing, and targeting, we see our clients’ conversions improve and often soar.

Here is a quick dive into the three critical marketing tips we suggest you improve on: message clarity, data-based strategy, and the timing of your message. 

Step 1. Improve your message clarity. 

StoryBrand recently reported that if customers don’t understand what you offer in under five seconds, they’re gone.

Think about that: five seconds to make it clear who you are and what you’re offering. If they’re confused, they’ll click away. Your message has to be sharp, simple, and specific.

Are you confident in your message? Does it speak to the pain points your customers are having? Do they quickly understand it?

Step 2. Base your marketing strategy on data – not your gut.

Optimizely says that if your marketing strategy isn’t based on data, you’re guessing (yeah, you’d think that’s a “no-brainer” but you’d be shocked how many companies don’t get it). Without a data-driven approach to your marketing, you’re just taking shots in the dark and hoping you get the right customer. And that’s not a strategy, that’s (bluntly) just bad marketing.

Every click, bounce, and conversion tells you something valuable. Watching and reporting on this data lets you adjust and refine, turning marketing dollars into real results instead of wasted efforts.

Are you collecting and reporting on your data? Is it driving your strategy?

Step 3. Get the timing right. 

Finally, according to research, B2B buyers spend 70% of their research time online before ever talking to you. And we heard at a 2024 HubSpot conference that 80-90% of those ready to buy have already selected their favorite before they call a single marketing rep.

That means there are hours and hours being spent browsing, comparing, and searching before they even consider reaching out.

So how do you currently present yourself online? It’s critical you get it right. Your site, social presence, and content should answer their questions, address pain points, and provide insight.

Do you have your buyers’ journeys mapped out? Do you know where they are in the timing of the decision so that you’re delivering the right details at the right time?

Overwhelmed with figuring out your marketing strategy? 

If you’re ready to turn your strategy around, start with the 3 marketing strategy tips we outlined. Don’t let confusing messages, guessing games, or missed opportunities be the reason your leads walk away.

And if you’re feeling overwhelmed with getting the strategy right, or you want an extra hand guiding your team (or just getting it done), let’s talk.