As 2025 approaches, we’ve been deep in strategic planning sessions, reflecting on what it takes to succeed in today’s crowded marketplace. One key takeaway? Being remarkable isn’t optional anymore.
Seth Godin’s Purple Cow offers a timeless reminder: If your product or service doesn’t stand out like a purple cow in a field of brown ones, you’ll blend into the noise. Here’s how we’re applying these lessons to next year’s marketing strategies:
1️⃣ Create for Impact: Good isn’t good enough. What’s remarkable about your brand? What gets people talking? In 2025, our focus is on bold ideas that make our audience stop scrolling.
2️⃣ Find the Right Audience: Instead of casting a wide net, we’re targeting the innovators and early adopters—the ones who will champion our message and drive buzz.
3️⃣ Go Beyond Safe: Being remarkable means taking risks. If an idea doesn’t make us a little nervous, it’s probably not bold enough.
4️⃣ Build Marketing into the Product: The best marketing happens when your offering is so remarkable, it markets itself. In other words, the Purple Cow IS the strategy.
As we look toward 2025, we’re doubling down on creating remarkable—not just for the sake of standing out, but to deliver real value that people will talk about.
How are you approaching your 2025 plans? Are you ready to embrace the Purple Cow mindset? 💜🐄
