Travis Franklin, Author at Tipton Franklin Marketing Strategies

The Death of the Traditional AgTech Marketing Funnel

Post author:Travis Franklin
Post category:Marketing Strategy

Why Agentic Marketing Matters for Agriculture Technology The agriculture technology industry is at a breaking point. For two decades, we've followed the same B2B playbook, believing that if we just optimized our lead scoring for farm operations, improved our gated content about precision agriculture, and trained our SDRs to understand farming cycles, we'd finally crack the code on consistent pipeline growth. We were wrong. The harsh reality: 80% of inbound leads from farmers and ag…

Email Marketing Myths: What Still Works in 2025?

Post author:Travis Franklin
Post category:Email Marketing

Every year, a new headline declares the death of email marketing. Yet, every year, email remains one of the most resilient and effective tools in a marketer’s arsenal. If you’ve ever wondered whether the old advice about email still applies, or if you’re tempted to believe the latest myth circulating on LinkedIn, you’re not alone. Let’s cut through the noise. Here’s a closer look at the email marketing myths that stubbornly persist and what actually…

Marketing Strategy for 2025: Stand Out or Fade Away

Post author:Travis Franklin
Post category:Marketing Strategy

As 2025 approaches, we've been deep in strategic planning sessions, reflecting on what it takes to succeed in today’s crowded marketplace. One key takeaway? Being remarkable isn't optional anymore. Seth Godin’s Purple Cow offers a timeless reminder: If your product or service doesn’t stand out like a purple cow in a field of brown ones, you’ll blend into the noise. Here’s how we're applying these lessons to next year’s marketing strategies: 1️⃣ Create for Impact:…